Light- and medium-duty trailer dealers are generally pleased with the industry’s overall trailer design, reliability and quality, according to the North American Trailer Dealers Association’s first industry-wide survey. However, the NATDA Dealer Satisfaction Report concludes, it’s clear that shipping lead time and a lack of digital media support “still plague the industry.”
“We wanted to find a way to give dealers the ability to voice their opinions – in a confidential manner – directly to manufacturers,” says Jesse Battle, NATDA executive director. “Hopefully, these manufacturers take this information and adjust their business operations to better potential areas of concern.”
The survey provided dealers an opportunity to anonymously rank all their manufacturers in a variety of key categories ranging from overall dealer communication to dealership warranty support. With the results, manufacturers now have non-biased rankings, indicating the areas where they can improve, NATDA says. The individual results will remain confidential for each manufacturer, but the combined averages of all manufacturers provide an idea of where dealers would like to see the industry develop.