Premier Trailer Leasing

Premier Trailer Leasing tackles trafficking

April 17, 2024
Premier is inviting lease customers to partner in the initiative by choosing either a decal sticker or a full trailer wrap with the anti-trafficking message

Premier Trailer Leasing is expanding its corporate social responsibility efforts with a new human trafficking awareness campaign that addresses the signs of human trafficking and how to report it.

This new campaign comes at a time when the company has been named one of the 2024 “Top Places to Work” by USA Today, the company noted. Conducted by Top Workplaces USA in partnership with USA Today, the 2024 “Top Places to Work” award recognizes organizations across the nation that exemplify an employee-first culture and foster strong engagement on all levels.

Premier is taking its new campaign, titled “Raising the Bar Against Human Trafficking,” on the road with signage that states, “See It. Say It. Stop It.” and includes the phone number for the national human trafficking hotline.

Premier also is inviting its lease customers to actively partner in the initiative by choosing either a decal sticker to place on the trailers they lease, or a full trailer wrap with the anti-trafficking message accompanied by both the customer’s logo and Premier’s logo. The campaign supports Premier’s ongoing partnerships with anti-trafficking organizations Nomi Network, Truckers Against Trafficking and One More Child.

“Driven by integrity is the slogan that we live by at Premier,” said CEO Jim AuBuchon. “We pride ourselves on our culture of care that encompasses every aspect of our business—from how we treat our employees and customers to our support for important causes like ending human trafficking. We asked ourselves how we could make an impact, leveraging the size of our fleet and more than 40 locations across the country. Through this new initiative, our trailers serve as traveling billboards to raise awareness about human trafficking, and we are proud to offer our lease customers the opportunity to join us in this effort.”

Premier is providing the anti-trafficking decal stickers to lease customers at no charge as long as supplies last. For the full-wrap option, Premier will cover half the cost of wrapping the trailer for customers with a minimum 18-month lease of 2023 and 2024 model-year dry vans or new production builds.

As part of the campaign, Premier is training its employees on how to spot the signs of human trafficking via lunch and learn events hosted in partnership with Truckers Against Trafficking and Nomi Network, as well as providing educational collateral for drivers who visit Premier’s branch locations throughout the country.

“As we continue to build upon our culture of care with initiatives like the human trafficking awareness campaign, we look forward to offering additional opportunities for our employees and customers to get involved,” AuBuchon said. “We were thrilled to receive the ‘Top Places to Work’ recognition from USA Today, in which 95% of the employees surveyed agreed that our company is moving in the right direction. It’s a testament to how valuing and supporting our team has made a significant impact on our business.”

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TBB staff