According to the National Trailer Dealers Association (NTDA) 2007 Dealer Financial Performance Report, dealers are encouraged to look beyond sales totals and examine return on assets (ROA) as a truer gauge of financial performance.
The report compares the typical NTDA dealer company with sales of $16.5 million (ROA: 7.9%) with that of the high-profit NTDA dealer with sales of $4.7 million (ROA: 27.4%). ROA is profit before taxes expressed as a percentage of total assets. The report provides detailed financial results of trailer dealer firms with results based on 2006 income statements, balance sheets, and operating data provided by NTDA members.
Tables and graphs provide guidelines for analyzing profitability among trailer dealer companies.
Survey results are restricted to survey participants. Prospective members interested in participating in the 2008 survey are asked to phone Jim Hamilton at 800-800-4552, ext 134, or e-mail [email protected].