Photo: Wil-Ro, Inc.
Wil Ro Product Gallery Sliders 2022 Liberty 1
Wil Ro Product Gallery Sliders 2022 Liberty 1
Wil Ro Product Gallery Sliders 2022 Liberty 1
Wil Ro Product Gallery Sliders 2022 Liberty 1
Wil Ro Product Gallery Sliders 2022 Liberty 1

Wil-Ro introduces three new products and a new brand

Oct. 14, 2022
Increasing their offerings at industry tradeshows in events, Wil-Ro has added new products and brands to their portfolio as well as additional Distributor Partners

Wil-Ro released three new products, expanding its Distributor Partner Network, and launched a new adventure trailer brand, TerraRover Overland Company. Wil-Ro’s commitment to innovation and growth is reflected in these strategic moves and sets a solid pace for the remainder of the year.

The new products focus on Flatbed and Landscape Series products, including:

  • Liberty Flatbed–combines design features of Wil-Ro’s Skirted and Utility Flatbeds
  • United Hotshot–modular-designed cargo and equipment transporter
  • Landscape Trailer–towable version of our most popular body 

“Our team is excited to have released three new products that are on track to meet our growing customer needs,” said Spencer Cassady, Product Engineer at Wil-Ro, Inc. “We are enthusiastic about rolling out our first Landscape Trailer, as this will help us target a new market during an uncertain time when chassis are harder to come by.”

Additionally, Wil-Ro added two new distributor/dealer partners in Q3, including:

These new partners strengthen Wil-Ro's reach in the Midwest, boasting a vibrant roster in Missouri, Ohio, Indiana, Michigan, and Minnesota. Wil-Ro offers financing options to all new Distributor Partners, providing exclusive financing options through a strategic partnership with Northpoint Commercial Finance.

August 2022 marked another new milestone for Wil-Ro's innovation as the company crossed into new territory, launching an adventure trailer brand, TerraRover Overland Company. Drawing from a half-century of manufacturing excellence, TerraRover trailers were revealed as part of Wil-Ro’s booth space at the NATDA Trailer Show in Nashville. Turning heads and generating buzz, TerraRover won the award for 2022 Most Innovative New Recreational Trailer, presented by the NATDA’s Dealer Advisory Board.

The TerraRover brand is born out of Wil-Ro's manufacturing heritage, and the company operates independently of Wil-Ro, focusing on two-wheel towable overland and tent trailers. The TerraRover Team has a busy 2022-2023 schedule, exhibiting at leading events such as Overland Expo Series, SEMA Show, and others, showcasing its high-quality trailers.

“We're thrilled to launch TerraRover, a passion project for Wil-Ro’s leadership, capitalizing on the growing outdoor adventure tourism market. We are eager to establish and grow a Distributor Network with qualified partners ready to Brave the Wild with TerraRover," said Joshua J. Coster, President & Owner of Wil-Ro, Inc. and TerraRover Overland Co.

Looking ahead, Wil-Ro remains optimistic for supply chain and chassis shortages to improve later this year into early 2023. Wil-Ro will be a returning exhibitor at NTEA WorkTruckWeek in March 2023 in Indianapolis, Indiana, with an exciting line-up of products.

For more information, please visit

About the Author

TBB Staff