Truck body manufacturer Wil-Ro Inc. has posted a 29% growth rate compared to 2020 and signed one new distributor partner in the second quarter, the Gallatin, Tenn.-based company reports.
The deal with Upstate NY Plow & Truck Body, Latham, N.Y., is designed to expand Wil-Ro’s territory farther Northeast into a new market through its strategic sales efforts, according to the company’s mid-year report.
“We’re thrilled to have these new distributor partners join the Wil-Ro family,” said Joshua J. Coster, president and owner of Wil-Ro Inc. “Our sales team is committed to providing our customers with strong relationships and quality service. In fact, The Tennessean recognized Wil-Ro as a winner for Top Workplaces 2021, an honor that reflects our company's culture for putting people first."
Wil-Ro also has teamed with Chandler Truck Accessories as a preferred supplier for toolboxes, further enhancing its truck bed features and functionality.
"We are experiencing incredible energy in our industry, and businesses are pushing to rebound stronger and bolder after a challenging 2020," said Coster. “At the current pace, we anticipate the second half of 2021 to be even better, and we’re aligning our focus to capitalize on new opportunities.”
To that end, Wil-Ro is temporarily pausing its Utility Flatbed and Western Flatbed product lines due supply chain delays, volatility of steel market, and its availability, according to the report.
“The absence of these product lines will allow Wil-Ro to improve the production rate of truck bodies in higher demand from our customers,” said Lincoln Curry, Wil-Ro operations manager. “This strategic shift will reduce lead times and provide the same high-quality Wil-Ro customers have come to expect.”
Wil-Ro targets 25%+ growth goals for 2021 with a sharp focus on the continued expansion of its National Distributor Network, along with plans for facility expansion at its Gallatin factory headquarters.