Waltco liftgate

Aurora, WALTCO combine efforts

March 2, 2020
New virtual warehouse featuring WALTCO’s liftgate parts to leverage Aurora’s expansive dealer network, eCommerce platform

Aurora Parts & Accessories, a supplier of aftermarket semi-trailer parts, and WALTCO Lift Corp are partnering to create a virtual warehouse program for WALTCO liftgate parts with Aurora Dealers in key markets across the US.

Customers searching for WALTCO parts now will be able to find authorized WALTCO dealers through Aurora’s dealer locator and WALTCO’s website. Once an authorized WALTCO dealer is identified, customers then can order stocking parts through Aurora’s recently launched eCommerce platform, Aurora Parts to Go

“WALTCO Lift Corp has recognized that our customers demand and deserve a much higher level of service than has been traditionally afforded them in the liftgate market,” said Scott T Halfhill, vice president of WALTCO Services. “The partnership with the Aurora Network is, for us, the first step in this effort.

“Leveraging the expansive footprint of select Aurora dealers and WALTCO’s purchasing and distribution strategies, we will be able to reach more customers more rapidly. Our goal is to be able to provide same-day or next-day parts availability anywhere in North America. This partnership with Aurora allows us to rapidly advance our progress toward this goal, and places our products and support closer to our customers than ever before.”

Brad Fulkerson, president and CEO of Aurora Parts, echoed Halfhill’s excitement about the new partnership.

“Utilizing existing Aurora technology and dealer locations, WALTCO will be able to rapidly execute their strategy of developing industry leading e-commerce and order fulfillment,” Fulkerson said. “With 500 dealer locations across North America and an industry-leading technology platform, Aurora is positioned to be the distributor of choice for suppliers looking to elevate their brand by making their parts more accessible in the market.”

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