Palfinger Reorganizes Sales Team

MBB PALFINGER has reorganized its sales team to achieve and realize strategic objectives in its North American growth strategy.

MBB PALFINGER, the maker of PALFINGER Liftgates, announced the promotion of Coleman Lidie and John Burger to Eastern and Western Sales Directors. Both men’s area of responsibility will include managing the North American sales team as well as focusing on key liftgate account sales in the USA and Canada.

“Coleman and John have been a key part of our success, and we were thrilled to promote them to these important positions,” said Hakan Peterson, President of MBB PALFINGER.

Mark Johnston has been appointed General Manager of the Cerritos location. In his new role, he will be responsible for operational support, including overseeing MBB PALFINGER’s inside sales, purchasing, parts and production departments.

Leading the engineering and manufacturing efforts in Cerritos, California, and Council Bluffs, Iowa, Mike Jones was named Product Manager for PALFINGER Liftgates. As the “voice of the customer,” he will be responsible for leading the company’s new product-development efforts and managing the overall commercial success of current product offerings.

MBB PALFINGER has welcomed Mark Sobol and Eric Nelson to its sales team as Regional Sales Managers. Both are responsible for customer support and market development for the Southwest and Midwestern regions.

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