Mid-States Utility Trailer Sales

Mid-States Utility launches new website

Jan. 12, 2024
A suite of interactive tools simplifies the search of their extensive lineup of reefers, dry vans, flatbeds, drop decks and side dump trailers

Mid-States Utility Trailer Sales, a member of the Keizer Companies family, has unveiled its new website, accessible at www.midstatesutility.com. The Midwest dealership represents semi-trailer brands such as Utility Manufacturing, Demco, Extreme, and Landoll trailers.

Mid-States Utility Trailer Sales continues to grow, and this website launch marks a significant milestone in enhancing customer engagement and accessibility, according to the company.

In today's dynamic digital landscape, the majority of inventory searches occur online. Building on this trend, the team has meticulously designed a suite of interactive tools, enriching customers' search experience and simplifying the search of their extensive lineup of market-leading reefers, dry vans, flatbeds, drop decks and side dump trailers.

Key features of the new website include:

  • Immersive 360-Degree Walkaround: Shoppers can now embark on a virtual tour of units with an innovative 360-degree walkaround tool, providing a detailed understanding of the trailers on offer.
  • Advanced Filter Tool: An improved filtering mechanism allows customers to effortlessly refine their search, ensuring they find the perfect trailer to meet their specific needs.
  • Recommendation Engine: Buyers can now discover similar trailer options effortlessly with a recommended inventory feature, streamlining the decision-making process.
  • 'How To’ Guides and Articles: Customers can now gain valuable insights and tips through an online library of informative articles, ensuring they are well-informed not only before but also after their trailer purchase.
  • AudioEye Toolbar: Certified Accessible, the new website features a brand-new ‘AudioEye’ tool with customization options from contrast to animation and text size, designed to assist website visitors of all abilities.

"We take immense pride in delivering a first-class experience to our customers when they turn to us for their next trailer. Recognizing the evolving preferences of our customers, we've responded by prioritizing a positive online experience during their equipment search abilities,” Shane Keizer, president of Mid-States Utility Trailer Sales, said. “We're delighted to introduce these innovative tools, allowing buyers to quickly locate the right equipment, enabling them to focus on what they do best—hauling loads."

The new website retains popular sections such as the 'Meet Our Staff' page, introducing the dedicated teams across our four locations in Des Moines, Omaha, Sioux City, and Sioux Falls. These teams, consisting of trailer sales, finance, parts, service, and office support experts, collectively possess decades of experience in the transportation industry.

The company is now also working behind the scenes to bring customers an online parts store for added convenience.