Demco, which manufactures trailer, towing and agricultural products, is updating its logo and rebranding all its products under the Demco name, the company said.
“While the unique logo served the company well over its 54-plus year history, 2018 has brought with it a new, modern and bold logo to underscore Demco’s forward-thinking approach,” Demco said.
The rebranding includes moving the Spencer product category (formally under the Maurer brand) under the Demco umbrella. Since its large equity position acquisition of Maurer Manufacturing in 2000, and full ownership change in 2016, Demco has been working towards a singular company, family and brand goal, the company said.
By the 2019 fiscal year, all its product categories are expected to fall under the Demco logo, with the initial batch starting Nov. 1.
“We are very excited for this new logo design,” a Demco representative said. “This is a symbol of changing with the times and pulling our product categories and team members together under one family—the DEMCO family.”