Quebec-based Manac Inc. has “reinvented itself” with a new branding strategy designed to strengthen its position as a leader in semi-trailers. With more than 55 years in the business, Manac’s rebranding announcement emphasized the company’s recent growth, including the acquisition of companies and brands, the construction of a service center in Moncton, N.B., new product development, and an improved standard of service.
This new brand positioning focuses on the “human factor,” cooperation, and partnership as a growth driver with the new slogan: “Together we go further.”
This slogan is meant to symbolize Manac's vision—to be recognized as the industry's preferred partner in North America—and the company's commitment to working closely with customers and their ever-evolving needs.
“We literally go further thanks to the sturdiness, efficiency, and durability of our trailers,” Tom Ramsden, vp of sales and marketing, said. “Concept-wise, we go further in terms of business, as we work together with our team members, clients, and suppliers to generate synergies.”
To strengthen the reputation and equity of its numerous brands, Manac also has created a consistent, scalable brand architecture to help onboard brands in potential future acquisitions. This architecture comprises a parent brand Manac, sister brands ABS and Peerless, as well as two types of sub-brands: the “acquired child” brands Alutrec, Liddell, Cobra, and CPS, and the native brands of the WING product line, such as Darkwing.
This brand repositioning comes with a visual identity that puts the iconic flying moose at the forefront, focusing on the wings. In addition, Manac has updated its image with a revamped website suited for today's market needs, the company reported.