Trail King Industries, a North American trailer manufacturer, recently named Mike Heschke director of international market development, a newly created position to support the ongoing growth of the company following the addition of the Goldhofer line of semitrailers and heavy-duty modules.
In his new role, Heschke will manage the sales process, provide quotes and deliver technical training to the Trail King and Goldhofer sales teams.
“Mike moves into this new role after successfully managing the niche market of governmental sales,” said Rick Farris, vice president of sales and marketing. “His past experience and product knowledge positions him for success in leading our team into the international markets with the Goldhofer team.”
Heschke began his career with Ti-Brook in 1988 as a welder and moved into sales in 1995. When Trail King acquired Ti-Brook in 1996, he joined as a product support manager. For the last 10 years, Heschke has been in charge of governmental sales, where he’s responsible for developing relationships, promoting products and order management.
