Thermo King

Thermo King debuts dealer Electrification Readiness Program

March 15, 2024
Thermo King plans to roll out its EV readiness program to all its dealership locations by 2025

Thermo King is rolling out new Electrification Readiness Program, equipping the company’s dealer network with the technical expertise, resources, and support for advancing decarbonization in the transport refrigeration sector. Currently, 35 of Thermo King’s dealerships are certified for the program, with the company planning to offer qualification preparation to its entire dealer network by the end of 2025.

“The Electrification Readiness Program is an important way we leverage our rich history of leadership and innovation to equip our network with the tools and resources necessary to service the next generation of equipment,” said Adam Wittwer, president, Thermo King Americas, Trane Technologies. “As our customers navigate their sustainability journeys, they can take comfort in knowing our highly skilled dealer network is prepared to keep their fleet moving.”

Read more: eSmart reefers: Intelligent refrigerated vehicles go electric

The program, which will evolve along with future product launches, regulatory requirements, and compliance mandates, sees electrification experts partner with an Electrification Champion at each participating dealership. This champion ensures that dealerships can offer the following for electrified refrigerated trailers:

  • Technical skill: Highly skilled technicians with knowledge of electrification and additional training in decarbonization solutions
  • Infrastructure preparedness: Ensuring electric charger accessibility and power availability
  • Commercial readiness: Regulatory and compliance expertise, risk management and consultative selling
  • Safety and tooling: Expansive safety and equipment operation capabilities   

“As a Thermo King dealer, it’s important for us to understand the journey all of our customers are on, regardless of their chosen powertrain,” said Ken Nelson, general manager, Thermo King Central California. “We are committed to giving our customers solutions they can rely on, tailored to their unique needs. For those going electric, the Electrification Readiness Program will help to further service them by providing our team with the tools they need.”

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