International Truck introduced its new Diamond Partner Program for upfitters at the 2019 Work Truck Show.

International Truck launches partner program for upfitters

March 7, 2019
International Truck is launching the Diamond Partner Program, which aims to streamline upfitting.

International Truck is launching the Diamond Partner Program, which aims to streamline upfitting by connecting truck equipment manufacturers (TEM) with International dealers.

The program provides a wide range of benefits, including simplifying installation efforts, improving communication, offering best-in-class body builder resources, providing spec optimization and building stronger relationships.

“We believe that driving collaboration between the dealer and the TEM is how you succeed in the vocational truck business,” said Mark Stasell, vice president of vocational truck for Navistar, International’s parent company.

“The Diamond Partner Program encourages these interactions in a way that completely changes the way that we and our dealers work with TEMs.” 

TEMs in the Diamond Partner Program receive a number of perks, International said, including process, commercial and technical benefits. These benefits include:

  • Application Engineer: When a TEM signs up for the Diamond Partner Program, they are given an assigned application engineer who is responsible for their account.
  • Spec Review: International will send a cross functional team to review the TEM’s chassis specifications to evaluate order content and make recommendations that could remove cost, improve delivery time and optimize vehicles.
  • Joint Customer Events: A Diamond Partner is offered the opportunity to host mutual customers for a VIP customer tour of Navistar’s world headquarters in Lisle IL, and potentially a ride-and-drive event.
  • Diamond Logic: TEM technicians are given training on the International Diamond Logic electrical system, which integrates with the International truck chassis to deliver precise, high-performance diagnostics and customized solutions utilizing the vehicle’s electrical systems. In addition, as part of the program, International will waive the annual payment fee for both its Engine Diagnostic Software and Diamond Logic Builder, while enrolling members in automatic renewal for uninterrupted access.

All of these benefits are provided free of charge to Diamond Partners, and there is no fee for signing up.

“With our customer-focused approach and our outstanding new products and services, we believe International Truck is better positioned than anyone else to make a big impact on the vocational industry, and the results are already proving that,” Stasell said.

“I’m excited to continue this trajectory and be the very best partner for our customers’ businesses.”