Work Truck Solutions is expanding their focus in the heavy-duty (HD) commercial truck market.
This move includes new comprehensive resources to enhance offerings for dealerships and upfitters and will bring additional attention to the demanding and evolving HD market.
Amidst this expansion, Work Truck Solutions promoted Geoff Shepard as their new Heavy-Duty Sales Manager. Shepard, with over 20 years of automotive industry experience, including helping HD dealerships exceed sales goals and improve their advertising/merchandising efforts, holds multiple NADA Dealer Academy certifications. He is set to head the company's focused HD growth efforts.
Work Truck Solutions is also working on integrations with HD-focused OEMs, including considerations for net-zero vehicles, and hosting a learning resource center.
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Work Truck Solutions also recognizes that the HD market includes more than trucks, and are also included trailers in their uniquely customized inventory spectrum.
"We are leveraging all our experience and resources in this next step of HD development," said Aaron Johnson, CEO of Work Truck Solutions. "Our goal is to not only meet, but exceed the needs and expectations of the heavy-duty sector with the same level of expertise in configuration and use, as well as customer service commitment, that we've adhered to for well over ten years in the commercial vehicle ecosystem."
By expanding focus on heavy-duty trucks and trailers, Work Truck Solutions is set to further solidify their position as the go-to platform for a comprehensive range of commercial vehicle solutions