Ram Professional has announced a new partnership with the National Association of Homebuilders that provides significant savings for NAHB members on its lineup of trucks and vans, including Ram 1500, Ram Heavy Duty, Ram Chassis Cab and Ram ProMaster/ProMaster EV.
The partnership is part of Ram's commitment to the commercial fleet market, the OEM added.
NAHB members can now take advantage of a $1,000 cash allowance to be applied toward the retail purchase/lease on most 2024 and 2025 Ram models for day-to-day business use. A total of 10 coupons can be redeemed per member. One coupon may be used per vehicle.
"Ram is proud to partner with the National Association of Homebuilders to support their members with exclusive savings on our toughest lineup of trucks and vans,” said Tim Kuniskis, Ram brand CEO – Stellantis. “This collaboration reflects our commitment to empowering hardworking professionals and commercial customers with vehicles that excel in performance, versatility and durability, making their businesses more efficient and successful."
The North America commercial truck market is expected to reach more than 550,000 vehicles this year, and homebuilders are a significant portion of that volume, Ram noted. This partnership is an important component of Ram’s commitment to those customers.
Program details
NAHB members can take advantage of this offer by filling out a Ram Code Request form to receive their allotted 10 Ram discount codes for their company. Each code is valid for one vehicle purchase or lease.
Once a code is received, members can print out all provided documents and bring them to their local dealer along with a valid ID prior to purchasing or leasing the vehicle.
This program is also compatible with the following program types, providing the vehicle meets all program eligibility requirements:
- DriveAbility (Automobility) program
- National or regional consumer cash allowance/APR programs
- National or regional consumer lease cash programs
- National or regional lease rate programs
- National or regional dealer cash programs
- All target direct mail/certificate programs
- On-the-job commercial vehicle programs
NAHB members and prospective members can visit www.nahb.org to learn more.