Shawn Rhodes
Shawn Rhodes Bulletproof Selling

Sales: A High-Stakes Battlefield

Jan. 19, 2024

In the ever-evolving world of sales, success is akin to navigating a high-stakes battlefield. It’s a journey fraught with relentless stress and unseen threats lurking at every turn. In such unforgiving terrain, hope alone is not a strategy. Enter Shawn Rhodes, the “Chief Sales Sergeant” of Bulletproof Selling, who will take the 2024 NATM Convention stage as the keynote speaker at the Award Lunch Tuesday, Feb. 13 sponsored by Optronics International.

Rhodes is an international keynote speaker, author of four books, and a nationally syndicated business columnist. Before dedicating his career to making salespeople “bulletproof,” he was a Marine Corps war correspondent tasked with accompanying troops into combat to witness how they became “bulletproof” on the battlefield. His work and insights have appeared in TIME Magazine, The Wall Street Journal, CNN, NBC, Forbes, INC, and hundreds of other media outlets.

Recognized as one of the industry’s top sales experts, Rhodes is known as the “O.G. of sales systems.” Wherever he speaks, he puts his experience studying more than 30,000 sales calls across hundreds of industries to work for his audiences, so salespeople and business leaders can remove hope from how they sell — and how they serve.

Read more: 2024 NATM Educational Workshops and Technical Forums

Rhodes brings a unique perspective to the sales arena, one forged on the battlefield and honed on the front lines of sales. His gripping stories from both realms serve as powerful metaphors for overcoming adversity and thriving in the face of uncertainty.

In his keynote presentation scheduled for Tuesday, Feb. 13, from 12:15 p.m. to 1:30 p.m., Rhodes will share the secret to selling more and serving more. Drawing parallels between combat scenarios and sales challenges, he will demonstrate how rapid adaptation is the key to success. Attendees will discover how to rewrite the rules, defy the odds, and unlock their full potential on the battlefield of business.

Rhodes’ contributions to the NATM Convention do not stop at the keynote address. Following his keynote presentation, join Rhodes in his workshop series, “Beyond Compliance: Turbocharge Your Sales with the NATM Decal Advantage,” scheduled from 2:00 p.m. to 3:45 p.m. There, he will delve deep into the strategies that drive sales excellence.