Kevin Jones | TBB
2023 NATM President Marco Garcia, director of engineering services at U-Haul International, speaks to association members in the hallway outside one of the technical sessions during this year's show last February.
2023 NATM President Marco Garcia, director of engineering services at U-Haul International, speaks to association members in the hallway outside one of the technical sessions during this year's show last February.
2023 NATM President Marco Garcia, director of engineering services at U-Haul International, speaks to association members in the hallway outside one of the technical sessions during this year's show last February.
2023 NATM President Marco Garcia, director of engineering services at U-Haul International, speaks to association members in the hallway outside one of the technical sessions during this year's show last February.
2023 NATM President Marco Garcia, director of engineering services at U-Haul International, speaks to association members in the hallway outside one of the technical sessions during this year's show last February.

2024 NATM Educational Workshops and Technical Forums

Jan. 19, 2024
The lineup of Educational Workshops and Technical Forums for the 2024 NATM Convention & Trade Show is carefully curated to cater to the diverse needs of all participants in the industry. This programming aims to provide valuable insights, expert knowledge, and cutting-edge skills that will benefit each and every attendee

The dynamic array of educational sessions at the 2024 NATM Convention & Trade Show is led by industry leaders, designed to empower attendees with the latest trends, best practices, and innovative solutions in the industry’s ever-evolving landscape. Dec-O-Art is sponsoring the workshops this year, while U-Haul is sponsoring the technical forums.

Tuesday, February 13

Workshop Session 1: Government Affairs Update

Presenter: Brody Garland, K&L Gates

9:30 a.m. – 11:00 a.m.

Interested in learning more about NATM’s work on Capitol Hill? Come join the Government Affairs discussion covering Congressional activities and what can be expected in 2024.

Technical Forum Session 1: A Comparison of Cargo Trailer Assembly Methods

Presenters: Ryan Faber (Portfolio Manager) and Julia Poppe (Application Engineer), 3M Company

9:30 a.m. – 11:00 a.m.

A comprehensive comparison and live demonstrations of trailer assembly methods, including mechanical fasteners, liquid adhesives, acrylic foam tape, and liquid/tape combination. Industry experts will share insights on design, assembly, and performance considerations for lighter-weight adhesives compared to mechanical fastener designs. Learn how to sell the different assembly types and hear customer testimonials on automating production for enhanced efficiency and increased output.

Workshop Session 2: Beyond Compliance: Turbocharge Your Sales with the NATM Decal Advantage

Presenter: Shawn Rhodes, Keynote Speaker and Sales Expert; and Scott Crimmins, NATM Technical Director

2:00 p.m. – 3:45 p.m.

2-part series

Part 1: Here is your time to connect with our keynote speaker, Shawn Rhodes, for a Q&A session — bring your toughest sales challenges! Additionally, you will discover what NATM’s exclusive Compliance Verification Program is and how to use its full potential to unlock increased profitability for your business.

Read more: Playing to win

Part 2: In the second part, participants will be immersed in engaging role-playing scenarios, equipping them with real-world tools and techniques to leverage the Compliance Verification Program as a sales differentiator. Shawn Rhodes will guide you through some on-the-spot sales conversations so you can elevate your sales game and capitalize on the NATM Decal advantage for unprecedented growth and success!

Technical Forum Session 2: Welding and Cutting Automation

Presenter: Bill Pharmer, Airgas

2:00 p.m. – 3:45 p.m.

Delve into the latest equipment and trends, including cobots, additive manufacturing, Laser technology, conventional robotics, and plasma cutting. Gain valuable insights into calculating return on investment (ROI) and formulating effective deployment strategies for implementing these advanced automation solutions. Led by industry experts, this session will empower attendees with the knowledge and tools to embrace automation’s transformative potential, optimizing processes, and driving productivity to new heights. Don’t miss this opportunity to stay ahead of the curve and revolutionize your welding and cutting operations with state-of-the-art technologies.

Wednesday, February 14

Workshop Session 3: Top HR Trends and Solutions for Attracting and Retaining Talent

Presenter: Stephanie Hand, Lutz

8:00 a.m. – 9:30 a.m.

In today’s business landscape, HR professionals and business owners face a multitude of HR challenges and opportunities. This workshop is designed to equip individuals handling HR responsibilities with the knowledge and strategies needed to thrive in this ever-evolving field.

The workshop will cover the latest HR trends and provide actionable solutions to tackle HR challenges head-on. Whether you’re dealing with talent shortages, adapting to new technology, or experiencing frustrating turnover, strategies and best practices will be shared to help your organization successfully attract and retain talent.

Technical Forum Session 3: The Power of Innovation: Powder Coating and Towing Technologies Unveiled

Presenters: Stephen Houston, Vitracoat; and Bobby Keith, Ford

8:00 a.m. – 9:30 a.m.

2-part series

Join an enlightening two-part Technical Forum where industry leaders will shed light on the latest advancements in two key areas.

Part 1: Vitracoat, a renowned global powder coating manufacturer, will unveil the six root causes for powder coating failures on trailers and share strategies to avoid them. Through real-life examples shared by the participants, the speaker will demonstrate effective troubleshooting techniques, empowering you with the knowledge to overcome challenges and ensure flawless powder coating applications in your own projects. Don’t miss this opportunity to enhance your expertise and revolutionize your powder coating practices.

Part 2: OEM automotive manufacturer member, Ford, will take the stage to discuss the newest technologies in towing, providing valuable insights into the automotive industry’s towing advancements. Don’t miss this opportunity to stay at the forefront of technological developments and gain a competitive edge in your field.

Workshop Session 4: Seeing The Forest For The Trees: Investing For The Future

Presenter: Thomas Mahler and Patrick Roberson, Raymond James TBA

10:00 a.m. - 11:00 a.m.

Staying informed is a key factor in maintaining a successful path to your financial goals. Join the experts as they discuss recent market trends and the long-term opportunities they are creating. This workshop will provide valuable knowledge and guidance to make informed decisions and navigate the complexities of today’s financial landscapes.

Technical Forum Session 4: VIN Calculations Made Easy

Presenters: Whitney Kovalenko, Dec-O-Art

10:00 a.m. – 11:00 a.m.

This workshop is designed to provide attendees with a comprehensive understanding of VIN-related processes, equipping you with the knowledge and tools to achieve federal compliance seamlessly. Don’t miss this opportunity to streamline your VIN calculations and labeling procedures, ensuring smooth operations in the automotive industry.