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Eric Knopsnyder
Eric Knopsnyder, Riggs Industries marketing director

Riggs Industries appoints Knopsnyder marketing director

Riggs Industries, a family-owned manufacturer and distributor of specialty vehicles and truck equipment in Boswell PA, recently hired Eric Knopsnyder as director of marketing.

Knopsnyder is replacing Shahira Hoffman, who is retiring later this year after 20 years with Riggs, the company said. Knopsnyder brings more than 20 years of experience in journalism, including editor, sports editor and, most recently, digital media editor. He will work with the management teams of each of the divisions within the company to oversee the development and delivery of a fully integrated marketing strategy for the businesses.

Knopsnyder, a former amateur wrestler who holds bachelor’s degrees in writing, and communication and rhetoric from the University of Pittsburgh, also will oversee marketing communications, including the company’s six websites, social media activities, print and email communication, and advertising, Riggs said.

“We are excited that Eric has joined our team,” said Dan Yunetz, president of Riggs Industries. “We are confident his experience will help grow our organization through effective marketing strategy execution and implementation. On his first day, he put together an entertaining video for our social media outlets which memorialized J&J Truck Bodies and Trailers’ exhibit and customer experience at the recent Mid-America Trucking Show.

“I am impressed with that kind of initiative and enthusiasm.”

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