Omaha Standard Palfinger, Reading form co-branding relationship for telescopic cranes

Omaha Standard Palfinger, a division of Palfinger North America, has entered into a co-branding relationship with Reading Truck Group that includes a range of Palfinger telescopic crane models ranging in size from 12,500 ft/lbs to 72,000 ft/lbs in electric and hydraulic configurations.

This partnership will allow both companies to collectively expand their geographical footprints within North America and several key industry segments.

The cranes will be co-branded and are intended for installation on Reading Master Mechanic Series crane bodies starting in early-2018.

Palfinger’s service cranes feature low maintenance single weld hexagonal booms, a patented winch damage prevention system that replaces the conventional boom tip anti-two block system, proportional wireless remote controls, and the industry’s only anti-corrosion E-Coat paint process.

According to Jason Holt, President of Omaha Standard Palfinger, “This relationship represents a resounding vote of confidence in our crane offerings from one of the leaders in the truck body industry. The investment is the result of a positive ongoing relationship with Reading Truck Group and a growing demand in the American lifting industry for the globally-recognized value that Palfinger’s world-class engineering and manufacturing provide.”


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