LOUISVILLE, KY. There are good customers, and then there are the rock stars. In trucking, the rock stars are the men and women who work the show truck circuit, as well as the highways, or the farms, or the construction sites. They're arguably even more proud of their equipment than the manufacturers are. And every truck and trailer builder should be equally proud of them for making the products look good, very good, in hugely popular competitions around the North America. The Paul K. Young Truck Beauty Championship is arguably the biggest the and most prestigious. Held in conjunction with the Mid-America Trucking Show and named in honor of the MATS founder, the show is in its 27th year.
We don't typically cover fleet and driver events here at Trailer/Body Builders, but manufacturers might want to take a peek at how great those trailers look on a sunny spring afternoon--there's probably a potential new customer or two in the show crowd.