ATW said the addition will help it extend its reach in the Northeast, and its purchasing and manufacturing scale, commercial capabilities and dealer tools will help continue to grow the BWise business.
“Bringing BWise into the ATW portfolio fundamentally strengthens both parties,” said Steve Courreges, president of ATW Pro Grade. “Our complementary brands, capabilities and footprints will help us reinforce our mutual commitment to our customers—providing differentiated brands, products and business services that allow our partners to reach their full potential.”
The BWise and Bri-Mar brands will join Big Tex and PJ Trailers under the leadership of Courreges, ATW said. Brian Wise will remain in his role as BWise president during a transition period and then serve in a broader strategic role within ATW.
“In ATW, we found a partner and sponsor with the resources and expertise to expand on what we’ve built in a way that moves us forward in our vision of what BWise can be,” Wise said. “I appreciate their commitment not just to offering leading products and brands, but to the health and growth of their dealer partners.
“I’m excited to join the ATW team as we chart the road ahead for the trailer industry.”
ATW plans to operate the BWise business as part of its Pro Grade business unit. Terms of the transaction were not disclosed.