The Great Dane display at TMC.

Great Dane launches ‘Great Doesn’t Stop’ campaign

May 3, 2019
Great Dane at TMC’s 2019 Annual Meeting & Transportation Technology Exhibition

Great Dane showcased several new trailer innovations and value-added services at TMC this year. 

Great Dane’s display served to introduce its new “Great Doesn’t Stop” campaign, which highlights the company’s commitment to delivering premium value in its products, aftermarket services, and overall customer experience.

“Our Great Doesn’t Stop campaign celebrates partnership, dedication and going the extra mile,” said Chris Hammond, Great Dane’s executive vice president of sales. “We’re excited to introduce the campaign at TMC because this show is dedicated to the advancement of our industry; and this campaign reflects Great Dane’s commitment to innovation and valuable customer experiences.”

The equipment on display in Great Dane’s booth included:

• A 53’ Champion Sheet-and-Post dry van designed exclusively for Walmart and featuring a JOST KKS automatic coupling system. Another achievement in the move toward automation and creating safer, easier-to-use technologies for drivers, this system enables fifth-wheel coupling with remote control and display as well as electrically powered landing gear with auto deploy and retract systems. The advanced technology of the JOST system helps to improve accuracy and lessen the chance for injury during the coupling process.

• A 28’ Champion Sheet-and-Post dry freight pup trailer customized exclusively for Estes Express Lines and featuring several options designed to maximize interior capacity. The trailer includes a Double Dex decking system and features a 5-inch wedge and galvanized steel side panels with vertical ‘A’ slots the full length of the trailer, providing for extremely flexible load securement. 

• A 53’ Everest Single-Temp reefer designed exclusively for Erb Group and featuring several solutions for advanced thermal efficiency, including Great Dane’s exclusive ThermoGuard interior lining that is standard with Microban antimicrobial protection to help promote a clean environment for temperature-sensitive deliveries. This trailer also showcases Great Dane’s high-performance floor design, which protects cargo from underneath and helps ensure proper temperatures. 

A Sahara C-Series dry freight truck body built exclusively for Southeastern Freight Lines and featuring several innovative cargo loading solutions. The truck body includes a Double Dex captive beam system, a Maxon GPT-4 galvanized rear Tuk-A-Way liftgate, and Grote interior motion sensor dome lamps.