Warehouse on Wheels

American Trailer Rental Group rebrands as Warehouse on Wheels

Feb. 2, 2024
The rebrand focuses on the company's mobile storage offerings while still retaining all of its current brand names

Warehouse on Wheels, formerly known as American Trailer Rental Group, has a new brand, logo, and messaging to reflect the company’s mission: To provide customers with the most effective commercial mobile storage solutions available.

“The Warehouse on Wheels brand best illustrates the unique solution we provide to our customers,” said Jonathan Brooks, CEO of Warehouse on Wheels. “From the first mile to the second to last mile, we provide ready-to-go-to-work assets and a powerful value proposition for our customers far superior to fixed warehouse space.”

Warehouse on Wheels is the combination of 10 brands serving key markets throughout the U.S. and Canada. The company, which is an aggregation of several regional industry leaders, is retaining all current brand names to emphasize the importance of local service to the company’s customers as it continues to acquire new brands and build greenfield sites to serve customers.

“Warehouse on Wheels excels at addressing challenging storage problems, and last-minute customer requests with a ‘Never say no’ attitude,” noted Heath Northcutt, chief customer officer of Warehouse on Wheels. “Our new brand identity projects that ability and tells the industry exactly what we do and how we do it.”