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Great Dane, Aurora Parts build strategic partnership

Sept. 2, 2020
The partnership will offer an opportunity to leverage the strengths and networks of both companies, improving speed of service, expanding parts selection, and extending accessibility through robust technology platforms, the companies say

Great Dane LLC and Aurora Parts & Accessories LLC have entered a strategic partnership, combining Great Dane’s service to the goods mobility industry with Aurora’s aftermarket operational expertise, distribution services, and cutting-edge digital platforms, the companies report.

With technology playing an increasingly critical role in every aspect of transportation, driving seamless experiences for customers is essential. Great Dane says it is focused on the future, looking for innovative ways to transform aftermarket services through preventative and predictive maintenance solutions provided by its telematics solution, FleetPulse.

Aurora’s nationwide footprint of parts distribution centers, extensive parts inventory, and investment in technology solutions allows Great Dane to build on its operational strength, while expanding company reach to continue its reputation of delivering best-in-class service to customers.

This partnership will offer a unique opportunity to leverage the strengths and networks of both companies, improving speed of service, expanding parts selection, and extending accessibility through robust technology platforms.

Additionally, Aurora will become part of Great Dane’s goods mobility ecosystem, a network of strong, value-driven, trusted partnerships which provides fleets with access to advisory support, tools, technologies, and delivery capabilities that drive a tangible return on their equipment investment.

“We are excited to partner with a great company like Aurora, whose vision aligns with Great Dane’s commitment to lead the goods mobility industry with best-in-class products and services,” said Dean Engelage, president of Great Dane. “This new strategic partnership will strengthen both of our companies, while bringing a new level of service to the customers we are privileged to serve.”

This new venture will commence over the next few months as the Great Dane network transitions to the new elevated aftermarket system in partnership with Aurora’s nationwide network of distribution centers.

“Aurora is thrilled to partner with Great Dane,” said Brad Fulkerson, president and CEO of Aurora. “Fleets today rely on service shops to maintain all brands of equipment. This partnership brings tremendous benefits to both Great Dane and existing Aurora customers by offering the widest breadth of OEM products delivered through an industry leading supply chain and supported by a robust suite of technology tools.”

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TBB staff