Truck Enterprises, founded in 1980, is an authorized Western Star, Detroit Diesel and extreme heavy-duty trailer dealer located in El Paso TX and Carlsbad NM. The acquisition gives Doggett, which will operate the dealerships under the Truck Enterprises name, its third location in El Paso and first in Carlsbad.
“Doggett will roll out our independent used truck and trailer model through this acquisition, which will compliment and build on the celebrated history of Truck Enterprises created and nurtured by founders Lanny and Linda Golucke,” said William Doggett, the company’s general counsel. “Lanny will remain on as the leader of Truck Enterprises.”
The company said its goal is to grow the El Paso stores as it did in Little Rock AR with its Freightliner dealership, which was nominated by Successful Dealer magazine as one of five finalists for the best-run, heavy-truck dealership in the US. Doggett acquired all the Freightliner dealerships in Arkansas only 14 months ago.
“Doggett is pleased to expand our footprint to serve more customers in El Paso and to enter the Carlsbad market,” said Paul Burk, vice president of the Doggett Truck Group. “We are eager to implement the same initiatives and processes that have made Doggett successful and have been the foundation of our dynamic growth in other markets.”
Western Star is a division of Freightliner, which is the North American brand for Daimler Benz Trucks. Freightliner is North America’s largest highway (18-wheeler) and vocational truck manufacturer, with a market share often exceeding 40%—which is almost three times its closest competitor.