Northeast Great Dane grand opening marks area expansion

Northeast Great Dane, a Fleet Services by Cox Automotive company, recently celebrated the grand opening of its newest trailer sales and service facility in Sutton, Massachusetts. The state-of-the-art shop expands the company’s footprint in the Northeast, underscoring its commitment to providing best-in-class support to fleets across New England.

The grand opening event, held July 17, welcomed customers, vendor partners, technicians, and Fleet Services leaders to tour the brand-new facility, the company reported. Built in close partnership with teams across Cox Automotive, the shop broke ground two years ago and is designed to reflect the organization’s ongoing focus on innovation, customer satisfaction, and technician experience. The shop currently employs 10 technicians with expertise in heavy-duty trailer repair and maintenance, custom fabrication, and trailer upfitting, including liftgate installations, with plans to expand to 15 technicians by 2026.

“We’re making a major statement by opening this new shop," Gerry Newcomb, Fleet Services by Cox Automotive associate vice president of operations, said in a news release. “It shows our commitment to having a strong presence in the New England market, and we pride ourselves on the deep partnerships we’ve built with our customers. The trucking industry is a relationship business, and even as the industry evolves, that will remain constant.

“I’m incredibly proud of the teamwork that brought this facility to life.”

The Sutton location builds on Fleet Services' technician-first infrastructure and customer-focused operations, following the recent launch of its new parts distribution center in Doraville, Georgia. Featuring an efficiently designed floor plan, retail store, full-line parts warehouse, and 180-ft. drive-through bays, the facility speeds up turnaround times and delivers a one-stop shop for trailer sales, rentals, parts, and service.

“You could see the pride on the technicians’ faces when they first walked in,” said Kurt Gustafson, Fleet Services by Cox Automotive general manager. “This is their new home, and they were excited. We set out to build a place that technicians are proud to work in—and that customers can count on for dependable, high-quality service.”