Great Dane
Great Dane And Trudell

Cox Automotive expands Great Dane's territory in Michigan

Aug. 30, 2023
Cox Automotive's trailer dealership, Trudell Trailer Sales, is expanding into eastern Michigan as part of the company's overall growth and development

Trudell Trailer Sales, a Cox Automotive company, is strategically expanding into eastern Michigan.

The expansion marks a significant milestone in the company's growth trajectory, reinforcing its mission to provide premium products and outstanding services to an even broader customer base. With this expansion, Cox Automotive aims to extend its reach and support customers across Eastern Michigan with the same level of expertise and dedication that has earned recognition in their existing markets.

Read more: Cox Automotive expands service footprint with acquisition

“Since welcoming Cox Automotive to Great Dane’s world-class dealer network, they have continuously provided the best solutions for our customers,” said Rob Ulsh, vice president of dealer and international sales for Great Dane. “Their dedication to delight our customers, whether it’s with our product offerings or aftermarket services, is evident with each interaction and will undoubtedly be appreciated across their growing geographic footprint.” 

Cox Automotive plans to deliver maintenance and parts support for trailers sold at their dealerships, as well as for the semi-trucks transporting them. Additionally, by opening a physical presence in Eastern Michigan, Cox Automotive is poised to create local jobs and contribute to the economic development of the region.

“We are thrilled to announce our expansion into Eastern Michigan,” said Sean Novick, executive vice president of Northeast Great Dane/Trudell Holdings. “This decision reflects our commitment to providing mobility solutions and keeping fleets moving efficiently, safely, and sustainably, with a customer-focus that forges strong partnerships within the community.”