Chrysler Group LLC reported U.S. sales of 165,552 units, a 12% increase compared with sales in August 2012 (148,472 units), and the group’s best August sales since 2007—led by Ram Truck brand’s 29% increase.
The Chrysler, Jeep, Dodge, Ram Truck and FIAT brands each posted year-over-year sales gains in August compared with the same month a year ago. Chrysler Group extended its streak of year-over-year sales gains to 41-consecutive months in August.
“Last month we achieved our strongest retail sales in the past 60 months,” said Reid Bigland, Head of U.S. Sales. “All aspects of our business continue to improve as evidenced by our streak of 41-consecutive months of year-over-year sales gains.”
Chrysler Group had six models that set sales records in August. The Dodge Journey mid-size crossover, with its 12 percent increase, had its best sales month ever. In addition, the Dodge Challenger, Dodge Dart, Jeep Wrangler, Jeep Compass, and Jeep Patriot each recorded their best sales for the month of August.
Chrysler Group finished the month with a 62-day supply of inventory (364,641 units). U.S. industry sales figures for August are projected at an estimated 16.1 million units Seasonally Adjusted Annual Rate (SAAR).
August was the sixth-consecutive month in which the Ram Truck brand registered the largest percentage year-over-year sales gain of any Chrysler Group brand. Sales of the Ram pickup truck were up 31 percent, its 40th-consecutive month of year-over-year sales gains and its best August sales since 2006. Sales of the Light Duty Ram pickup were up 34 percent in August, driven by a sharp increase in Crew Cab pickups, while Heavy Duty Ram sales increased 26 percent.
The Ram Truck brand was named the “Most Ideal Popular Brand” in AutoPacific’s 2013 Ideal Vehicle Awards in August. The Ideal Vehicle Awards are based on responses to AutoPacific’s New Vehicle Satisfaction Survey. AutoPacific asked owners to indicate a desire to change their vehicle in 15 different categories, ranging from power and acceleration to safety features and storage, after having owned and driven their vehicle for 90 days.