Economy, tariffs, regs: MEMA CV Outlook Conference

Despite economic and policy challenges, the conference emphasized opportunities for collaboration and innovation
Aug. 29, 2025
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PONTIAC, Michigan—The Motor & Equipment Manufacturers Association (MEMA) held its annual Commercial Vehicle Outlook Conference here, bringing together executives of vehicle suppliers across the Motor City and nationally. While conversation and presentations were aimed at the suppliers of trucking OEMs, their insights were valuable for fleet owners and truck purchasers alike. 

The economy, tariffs, and regulations brought on by the Trump Administration dominated the topics covered at the conference.

For complete MEMA conference coverage, see the story on TBB's fleet-focused title, FleetOwner and Jade Breasher, our Detroit-based senior editor.

For expanded discussion of the trailer market outlook, ever-evolving tariff schdules, and the Trump administration's transportation deregulation efforts, see the September print edition of TBB, and the 2026 Planning Issue.

Jade Brasher | FleetOwner
The economy, tariffs, and regulations brought on by the Trump Administration dominated the topics covered at the conference. Attendees heard commentary from Jeff Zawacki, VP of the Advanced Technology Group at Hendrickson (center left); Nicole Oreskovic, VP of sales and marketing at Bendix (center right); Matt Wolfe, president of the Americas at SAF Holland (right); Kenny Vieth, president of ACT Research (not pictured); and Jeffrey Crane, partner at Bain and Company (not pictured).
The economy, tariffs, and regulations brought on by the Trump Administration dominated the topics covered at the conference. Attendees heard commentary from Jeff Zawacki, VP of the Advanced Technology Group at Hendrickson (center left); Nicole Oreskovic, VP of sales and marketing at Bendix (center right); Matt Wolfe, president of the Americas at SAF Holland (right); Kenny Vieth, president of ACT Research (not pictured); and Jeffrey Crane, partner at Bain and Company (not pictured).
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