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Customer Applications Lab 63c06cde08a41

Hobart opens new Customer Experience Center

Jan. 12, 2023
The Ohio-based welding manufacturer's latest addition to their headquarters is meant to help customers improve their quality and productivity

Hobart opened its new Customer Experience Center at its headquarters in Troy, Ohio. This approximately 9,000-sq.-ft. space has been designed to provide customers and distributors with technical, product, and customer service support. It will allow for both on-site and virtual demonstrations of Hobart filler metals combined with total welding solutions from other ITW Welding Group companies, including Miller Electric Mfg. LLC, Bernard, Tregaskiss, and Jetline.

"This facility allows us to mitigate that industry pain point by providing the highest level of support to the industry,” said Blake Heim, commercial director at Hobart, regarding the industry’s shortage of qualified welders. “We can offer our distributors and salesforce the knowledge they need to provide filler metals that are easier to use and drive productivity."

The Hobart Customer Experience Center consists of several dedicated spaces.

The Customer Applications Lab (CAL) features two robotic welding systems, including the new Hercules automated MIG welding system from Hobart, Miller, and Tregaskiss, along with semi-automatic welding stations and submerged arc welding equipment. It also includes pipe positioners, plasma cutters, and advanced process equipment. Hobart welding engineers use the CAL to develop and test procedures.

“[The CAL] allows us to bring in [a customer’s] parts or mock them up and apply the preliminary work to advance their welding processes,” said Tre’ Heflin-King, applications engineering manager at Hobart. “Our customers are able to see the filler metal and welding equipment solutions in action before putting them into production. They can also try new technologies here.”

The Customer Experience Center also includes a classroom where distributors and ITW Welding sales team members receive training on filler metals, new welding technologies, welding best practices, and more. The classroom, along with a weld training lab, provides the basis for growing welding knowledge. The weld training lab consists of smaller power sources, plus TIG and stick welding machines, and offers the opportunity for hands-on training with new equipment and filler metals.

For customers, distributors and sales team members who are not able to visit the Customer Experience Center in person, Hobart can provide support via a virtual training lab. This lab features fully equipped welding stations and multiple cameras.

“Ultimately, this new space is designed to benefit everyone involved: customers, distributors, our sales team and Hobart,” Heim added. “It sets the foundation for mutually beneficial growth and learning, so everyone reaps the rewards.”

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TBB Staff