WD-40 and Habitat

WD-40 partners with Habitat for Humanity to assist communities

March 24, 2020
Company will donate 50 cents to help build homes for every Smart Straw sold at Lowe’s through April 30

WD-40 Company is donating 50 cents to Habitat for Humanity for every 12-ounce can of WD-40 Smart Straw sold at participating Lowe’s stores through April 30.

The company said it will give up to $50,000 to Habitat for Humanity to assist in its mission to bring people together to build homes, communities, and hope.

“Our company values doing the right thing and creating positive lasting memories by developing products that help people get their jobs done right,” said Erin Bala, director of brand management and innovation at WD-40 Company. “Supporting Habitat for Humanity’s vision of ‘a world where everyone has a decent place to live’ allows us to live our values and give back in a meaningful way.”

When purchasing WD-40 Smart Straw at Lowe’s, customers are selecting a product they helped bring to market, the company said. Fifteen years ago, WD-40 responded to customers’ top complaint—losing the little red straw—by creating the WD-40 Smart Straw, a permanent straw that flips up for a pin-point stream, and down for a wider spray. 

In addition to its partnership with Habitat for Humanity, WD-40 Company has provided local support to San Diego Habitat for Humanity by volunteering for home builds. Last year, WD-40 Company associates spent a day in the Logan Heights neighborhood of San Diego, building a Habitat home alongside its future homeowner. 

“We are excited to partner with WD-40 Brand on a national scale,” said Colleen Finn Ridenhour, chief development officer of Habitat for Humanity International. “Their support of San Diego Habitat has enabled critical work to address the affordable housing crisis locally, and now with their national partnership, the impact of their support will be even farther-reaching.

“We are incredibly grateful for their commitment to Habitat and to the families in need of a decent place to call home.” 

Visit WD40.com or habitat.org to learn more.

About the Author

TBB Staff