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LINE-X renews partnership with St Jude for holiday fundraising

Dec. 4, 2019
LINE-X again is partnering with St Jude Children’s Research Hospital to help end childhood cancer.

LINE-X Corporation, which specializes in protective coatings, spray-on bedliners and truck accessories, recently partnered with St Jude Children’s Research Hospital to renew its commitment to help end childhood cancer.

During the company’s third consecutive St Jude fundraising campaign, which runs through Jan 3, 2020, LINE-X—with help from more than 500 franchise locations in the US and Canada—will donate $10 for each bedliner sold, with a minimum donation of $100,000 to benefit St. Jude Children’s Research Hospital.

LINE-X said it also is raising funds through the sale of special LINE-X/St Jude branded apparel and text code donations.

“LINE-X is honored to be partnering with St Jude Children’s Research Hospital for a third consecutive year to help end childhood cancer,” said Dennis Weese, president of LINE-X. “With the incredible success we’ve had over the past two years, I am very confident we will exceed our past totals and raise even more money for this tremendous organization.

“What makes this fundraising campaign even better is that it brings together our dedicated network of franchise owners and gives them a way to show their support to help ensure that families never receive a bill from St Jude. ‘Protecting what matters most’ remains LINE-X’s highest priority and we couldn’t be more impressed with everyone’s participation.”

LINE-X and participating franchisees will collectively donate $10 to St Jude for every LINE-X bedliner sold from Nov 25, 2019 to Jan 3, 2020. During the checkout process, LINE-X customers will also have the opportunity to make a personal donation to St Jude to further the efforts to end childhood cancer.

Fans of the LINE-X brand as well as past customers can also get involved by purchasing limited-edition co-branded apparel and merchandise at A portion of all sales made during the fundraising period will be donated to St Jude.

Back again is the text donation option for LINE-X fans and customers. Donations can be made by texting “LINE-X” or “LINEX” to 626262.

“The holidays are a special time of the year and we have no doubt the LINE-X corporation, its franchises and its customers will all come together to show their support to St Jude during this holiday season,” said Richard Shadyac Jr, president and CEO of ALSAC, the fundraising and awareness organization for St Jude Children’s Research Hospital.

“For three years in a row now, the entire LINE-X family has stepped up to support St Jude and we are grateful for their help to our commitment of leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.”

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