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Buyers Products launches new SnowDogg online experience

Buyers Products, a leading manufacturer of work truck equipment, has launched a new way to browse its SnowDogg snow plows online. The new SnowDogg landing page allows users to quickly find a snow plow that fits their vehicle.

Users enter their vehicle’s make, model and year, as well as a few other key details, to filter down the available plows. This makes it easy to find the perfect fit. Once a user has selected a plow, they can request local pricing and availability directly from participating dealers.

“It’s a win for everyone involved,” says Jim Nerone, Chief Intelligence Officer at Buyers. “People shopping for plows instantly get the information they need to make an informed purchasing decision and SnowDogg distributors get connected with potential new customers.”

The site redesign also features brand new videos, photos and dynamic plow descriptions designed to make the plow purchasing process easier. The new and improved SnowDogg web experience is at

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