Optronics International, a manufacturer and supplier of heavy-duty LED vehicle lighting, recently received an ATW Outstanding Performance Award.
The award was presented by ATW CEO Tim Ford during the company’s annual supplier conference.
It recognizes superior performance among all suppliers to ATW, and executives from each of the organization’s eight business units voted in the competition. ATW management rated supplier performance in each of five categories, including delivery, quality, service, design and price/value.
“Optronics is one of our most distinguished supplier partners,” said Kishore Paluri, chief procurement officer for ATW. “Optronics exemplifies the performance we seek from every supplier, and our business units have independently taken notice and have recognized them for it.”
Optronics has conducted business with what are now ATW units for more than 15 years, the company said, now ranking as the organization’s primary lighting supplier.
“I see this as a very significant achievement for our entire team in customer service, shipping/ops, supply chain, sales, NPD and marketing,” said Brett Johnson, president and CEO of Optronics.
“But what makes me so proud is that each business unit voted on supplier performance and that we were recognized as the best in four of the five categories scored.”
Optronics serves all ATW business units with a complex, blended program, the company said. Optronics’ program includes low-cost drop-ship containers, with in-country customer support, product development and streamlining services.
Additionally, Optronics provides marketing support for participating dealers of ATW-branded products.
“This is something for everyone involved to feel good about,” said Marcus Hester, vice president of sales/marketing for Optronics. “When you collectively set your sights high and then achieve your goal through teamwork, it makes you realize that you’re working with some great folks and for a great company.”