High Bar Brands
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High Bar Brands acquires Dieter’s Accessories

Aug. 9, 2023
Dieter’s Accessories, a manufacturer of heavy-duty truck parts and stainless-steel accessories, reportedly aligned with HBB's goals while also growing the latter's product portfolio

High Bar Brands, a provider of commercial vehicle solutions through its subsidiary companies, has acquired Dieter’s Accessories, a manufacturer of heavy-duty truck parts and stainless-steel accessories.

“We are excited to welcome Dieter’s Accessories into our family of brands,” said Christopher ‘CT’ Thorpe, president and CEO of High Bar Brands. “This international acquisition marks an exciting milestone for us and represents a platform for further growth in Canada and the US.”

Read more: High Bar Brands acquires Viking Sales

Based in Cambridge, Ontario, Dieter’s Accessories is a manufacturer specializing in stainless steel parts, including grilles, visors, cab skirts, fender guards, and lighting products. Dieter’s also has an aftermarket brand under the Panelite nameplate, which was acquired by Dieters in 2010

Thorpe emphasized the synergy of Dieter’s distribution through the OEM and aftermarket channels, which presents a significant opportunity for the High Bar Brands portfolio.

“With over 3,500 HBB distributors, our strong presence in the aftermarket will greatly enhance the Panelite brand,” Thorpe explained. “Moreover, Dieter’s long-tenured relationships with key, heavy-duty OEMs will further drive our growth in that segment of the market across all of HBB brands.”

Dieter President Peter Hohendorn will remain invested in the company and, following a period of transition, will remain as a consultant for the company. Dieter’s Accessories joins Minimizer, Premier Manufacturing, and Viking Mud Flaps as part of High Bar Brands’ expanding portfolio.

“Over the coming months, our focus will be on integrating Dieter’s Accessories into our sales and marketing engine, leveraging the successful strategies that have propelled sales for all our other brands,” stated Thorpe.

For more information, please visit www.highbarbrands.com

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TBB Staff