Jim Pancero, sales leadership strategist

Pancero heading to annual VIPAR Heavy Duty conference

Sept. 28, 2018
Leadership strategist will discuss ways for companies to excel during "competitive and unstable times"

Jim Pancero, a sales leadership strategist, will speak about flourishing amid uncertainty during the Distributor Educational Session on Oct. 16 at the 2018 VIPAR Heavy Duty Annual Business Conference.

Pancero’s presentation, “Accelerating Your Competitive Advantage in Unstable Markets,” will focus on non-traditional ways to increase a company’s sales and profits during competitive and unstable times.

“This year, our conference theme ‘Accelerate: Investing in Tomorrow,’ emphasizes VIPAR Heavy Duty’s focus on opportunities and solutions to support the current and future growth of stockholder and supplier business,” said Jeff Paul, VIPAR’s vice president of marketing. “Jim’s expertise in sales strategy and training a sales team to think differently in order to achieve success is perfectly in line with our focus on helping our distributors to grow their own business.”

Pancero has worked as a sales leadership strategist for nearly 40 years, guiding and inspiring sales teams in more than 80 different industries. He utilizes proven research and real-world examples to teach and influence sales teams to reshape the way they strategize and approach their customers.

The VIPAR Heavy Duty Annual Business Conference is an opportunity for more than 800 stockholders, supplier partners and industry associates to come together to participate in open dialogue and share best practices and insights on opportunities and challenges in the independent heavy-duty aftermarket.