Heavy Duty Aftermarket Dialogue 2026: Insights, Trends, and Strategies
Key Highlights
- Brings together top executives, analysts, and thought leaders for in-depth industry discussions.
- Features updated parts forecasts, economic outlooks, and real-world challenges and opportunities.
- Includes new insights from industry surveys, digital transformation, and global disruption topics.
- Highlights the return of popular panels like Fleet Panel and 'Talk from the Top' with customer insights.
- Early bird registration and volume discounts are available for attendees seeking strategic industry insights.
MEMA Aftermarket Suppliers, in partnership with MacKay & Company, have set the program for the return of Heavy Duty Aftermarket Dialogue—billed as the premier full-day conference for the commercial vehicle aftermarket. The 2026 edition of the event will be held on Monday, Jan. 19, 2026, at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, just ahead of the opening of Heavy Duty Aftermarket Week.
HDAD 2026 will bring together top executives, analysts and thought leaders for in-depth discussions on the evolving state of the heavy duty aftermarket. The event will deliver timely, actionable insights into the economic, technological and regulatory forces shaping the industry — all in a single day of high-value programming.
What to expect at HDAD 2026:
- updated parts forecasts and long-range economic outlooks for 2026 and beyond
- real-world analyses of aftermarket challenges and opportunities
- fleet, OEM, dealer, distributor and supplier voices from across the channel
- a new edition of “Talk from the Top”—unfiltered, voice-of-the-customer insights from senior leaders
- new industry survey findings from MEMA and MacKay & Company
- timely discussions on digital transformation, data quality and global disruptions
- the return of the popular Fleet Panel with fresh perspectives and insights.
“This event has become a critical touchpoint for commercial vehicle suppliers to gain perspective and prepare for what’s coming,” said Shannon O’Brien, senior director, commercial vehicle aftermarket at MEMA Aftermarket Suppliers. “HDAD continues to grow as a forum for real conversations about market dynamics, customer needs and the strategies that will define our industry’s future.”
MacKay & Company’s signature Aftermarket Industry Economy & Outlook session will once again anchor the agenda, providing the latest macroeconomic indicators and heavy duty aftermarket trends. Additional sessions and speaker announcements will be shared in the coming weeks.
“Dialogue is where forward-thinking leaders go to connect the dots and make sense of the fast-changing aftermarket landscape,” said John Blodgett, vice president of sales and marketing at MacKay & Company. “We’re proud to continue our partnership with MEMA and deliver content that’s both data-driven and decision-focused.”
Early bird registration is now open, with volume discounts available. Don’t miss this opportunity to gain the insights and connections that will drive your business forward in 2026 and beyond.
To learn more and register, visit hdadconference.org.