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Spartan adds Strobes-R-Us, strengthens upfit services

Dec. 18, 2018
Company says acquisition accelerates East Coast expansion, increases addressable market

Spartan Motors, which designs and manufactures specialty chassis, recently acquired Strobes-R-Us, a Florida-based provider of upfit services for government and non-government vehicles.

The acquisition enables Spartan Motors to increase its product offerings to fleet and emergency response customers, while further expanding its manufacturing capabilities into the southeastern US market.

As part of the purchase, Spartan acquired Strobes-R-Us’ upfit facility and product showroom in Pompano Beach FL.   

Strobes-R-Us will join the Spartan Motors company under its Fleet Vehicles and Services (FVS) business unit.  FVS engineers and manufactures truck bodies, walk-in vans, highly customized global fleets and vocation-specific upfits under the Utilimaster and Spartan Upfit Services go-to-market brands. Spartan’s Work-Driven Design process blends customer needs with vocation-based vehicle and upfit solutions. 

“We look forward to adding Strobes-R-Us’ premier upfit services, distribution network and world-class facility to our existing manufacturing capabilities,” said Daryl Adams, president and chief executive officer of Spartan Motors.

“The acquisition is expected to be accretive to 2019 earnings and will bring significant exposure to both fleet and emergency response upfit services, a natural adjacent industry segment, which will ultimately expand our addressable market for FVS, both in breadth and geography.”

Founded in 1999, Strobes-R-Us installs and distributes upfit kits and lighting equipment, including light bars, interior accessories, communication radios, MDT computer docks, and exterior accessories for a diverse range of local, state and federal law enforcement agencies, municipal emergency response and service vehicles, towing companies, construction companies, funeral service fleets, utilities and telecom providers.

“Much like Spartan, Strobes-R-Us provides value-added upfit services to its customers and boasts the capabilities to customize solutions for practically any vehicle, including special-purpose custom vehicles,” Adams said. “We are thrilled to welcome Strobes-R-Us’ experienced team members to our Spartan family, as they are well-known for high-quality installations, outstanding customer service and fast turnaround times.

“Strobes-R-Us’ strong portfolio of advanced custom lighting and storage options, alongside Spartan’s scale and reach, will ultimately enhance our collective offerings across industries and benefit our respective customers.”

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