Casper’s Truck Equipment, an upfitter serving customers throughout Wisconsin and Northern Michigan for 30 years, has been acquired by industry veteran Jon Sievert.
Sievert, 2021-2022 board chairman of NTEA – The Association for the Work Truck Industry, purchased the company from Gene and Christine Lee, who bought the business from founder Dan Casper in 2007. Terms of the deal were not disclosed.
The new owner pledged to build on the company’s foundation—its history and reputation as a well respected, customer- and employee-focused organization.
“As an upfitter, Casper’s is a regional leader in the sale, installation and service of work truck equipment, industrial equipment, parts, and accessories,” Sievert said. “With experienced and skilled teams trained in developing and building work vehicle solutions, Casper’s is well positioned to expand and to serve a broader geographic footprint."
Casper’s has been a regional work vehicle solution provider since it was founded in 1993. The company handles all forms of truck equipment needs for commercial and municipal customers.
Sievert will lend his decades of strategic and forward-thinking manufacturing management experience to his role as the owner and CEO of Casper’s. Since 2009, he has cultivated his career in the work truck industry and is known as a well-respected senior executive, most recently as president, Work Truck Solutions, for Douglas Dynamics. He earned his MBA from the University of Wisconsin-Milwaukee.
“There are only two things that dominate my focus at work: the satisfaction of our employees and that of our customers,” Sievert said. “I’m a firm believer that if both of those groups are happy, healthy, and working together, our service and ability to deliver will remain unparalleled.”