TARA members to gather for Florida winter meeting

The Truck-frame & Axle Repair Association (TARA) winter meeting is set for Feb 18-21, 2004 at the Palm Coast Golf Resort in Palm Coast FL.

This year, there are two separate programs. The commercial estimating class is one option. This program will run for three half-day sessions: Thursday afternoon, Friday, and Saturday mornings. There is a limit of 20 people for this program, so it will be on a first-come basis. The other option is a selection of other programs for each day.

  • Commercial estimating program — The instructor for this course, Stu Orr has many years in the truck repair, estimating, and appraisals areas. This program is not designed for any particular profession of writing estimates; it is geared toward writing complete, honest estimates. Anyone including insurance company representatives will find that this program will assist in communication with customers, repair facilities, adjusters, and technicians. For more information on this class, phone Bob Razenberg at 269-343-1325, Stu Orr at 941-624-4467, or Christina Fronzagila at 440-572-2800, ext 6764.

  • Promoting your business: a 24-7 affair — TARA members will present this program. They will bring to the table many of the individual ideas and programs they employ in promoting their individual businesses. Items to be covered will include: What does your physical plant imply to the public? Radio and TV promotions, direct mail, brochures, Internet and web sites, direct sales and personal contact, telephone, yellow pages, associations, surveys, vehicles, uniforms, and billboards. Handouts of various materials will cover customer attention and business solicitations programs.

  • Allied member presentations — The latest products, equipment, and ideas will help a business become more profitable and up-to-date in the repair process.

  • Bud Olson — Any questions about frame and alignment will be handled by our technical advisor.

  • Bob Tardiff — Topics include: Analyzing your financial statements. Looking from the eyes of your banker. To buy or lease? Balance sheet versus operating statement. How we order stock and buy affects cash flow. Bring your latest financial statement to compare with information presented.

For more information about the meeting, phone Sally or Wayne Reich at 800-232-8272.

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