Publication Aids in Trailer Market Planning

Using federal government vehicle registration data, the National Truck Equipment Association (NTEA) Work and Vocational Truck Data Source: Truck Tractor Registrations by State, Model Year, and Trailer Body Most Often Pulled enables manufacturers of work truck trailers and equipment to identify the base market on which their products rely and develop marketing plans accordingly. Individual state data helps trailer manufacturers and dealers establish relative importance of each trailer body type in local markets.

The data was taken from the Vehicle Inventory and Use Survey (VIUS) published by the United States Bureau of the Census for 1997 in 2000. The Census Bureau publishes this data once every five years. The VIUS uses data from all 50 states and the District of Columbia, and supplemental research from R L Polk & Co to determine how many truck tractors are registered in the United States. Besides providing a national count of registered truck tractors, the VIUS includes data regarding trailer body type pulled, gross vehicle weight, miles traveled, type of equipment installed, and loads carried.

Registration data in the publication covers the number of tractor registrations in each state and ranks truck tractors by model year. While the data does not provide registration data for trailers, the published data will help identify which trailer body types are most prevalent in each state.

Truck tractor data, as well as straight-truck data, in this publication are for private registrations only. Federal, state, and local government-owned truck tractors are not included.

Those who purchase the complete document also receive the original 2000 VIUS spreadsheet on diskette. The complete print version plus diskette is available for $145 members, $199 nonmembers. State reports may be purchased individually for $10 members, $20 nonmembers.

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