Polk has launched a new online publication for the light and commercial vehicle aftermarket, the Market Entrance Report. This monthly report, available within days of the end of each month, provides detailed information on new vehicles that have entered the market and enables customers to make timelier product planning decisions. The Market Entrance Report is available independently or in conjunction with Polk's National Vehicle Population Profile Online (NVPP).
The monthly report leverages Polk's new vehicle registrations in the United States. It provides up-to-date and timely information on vehicle counts and month-over-month volume changes to help component suppliers, retailers, and distributors in the light and commercial vehicle markets.