Picture This: MRA Vehicle Takes Fujifilm on the Road

Mobility Resource Associates (MRA), a national mobile tour vehicle, equipment, and logistics management company based in St Clair Shores MI, was selected by Fuji Photo Film USA Inc to create an educational awareness campaign.

The MRA design, built by Trailer Technologies Inc of Walled Lake MI, is a 75-foot-long, double-expandable, 18-wheel rig and trailer that serves as an interactive information center for Fujifilm's FinePix digital cameras, photographic services, and other digital products.

Visitors to the mobile exhibit get a hands-on opportunity to use FinePix digital cameras as well as storing, printing, and sharing options. The truck also features two digital “living wall” of images taken with FinePix digital cameras.

Each visitor also receives a custom portrait taken with two Fujifilm digital cameras and then is shown how to store, print and share the picture. As the tour progresses a specially commissioned digital mosaic will be created to feature the faces of visitors to the FinePix truck.

The trailer, 13 feet 6 inches tall, expands outward 7 feet × 36 feet, creating an interior measuring 1,000 square feet. MRA is also providing the tour management including the husband-wife driving team, Bob and Sue Fanning of Plainsville MA, who set up the truck for each tour site. The tour technical support manager is MRA's Tony Amato.

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