The National Truck Equipment Association (NTEA) will be conducting a seminar for industry professionals who have marketing and/or marketing research responsibilities in their companies. The NTEA Market Research Seminar is June 26, 2007, at the Embassy Suites Hotel Chicago-O'Hare Rosemont (Rosemont IL). This program will explain how to:
Identify types of research and select the right methods.
Work with company resources, federal government data, and NTEA market data resources for work trucks, tractor-trailers, application markets, and fleets.
Choose the appropriate application market segment by Metropolitan Statistical Area.
Collect, interpret, and analyze data and apply it to a firm's product marketing plan.
Understand the relationship between research and market planning.
Seminar attendees must bring a laptop computer with Microsoft Excel that has the Data Analysis Pack loaded. This pack, included with Excel but often not installed, can be downloaded from www.microsoft.com/downloads/.
Registration (including lunch) is $250 for members; $350 for non-members. To register, download and return a registration form from www.NTEA.com with payment by June 18, 2007.
For questions on Seminar or Excel, e-mail Steve Latin-Kasper at [email protected] or phone 414-294-3408.