NTEA Renames Trade Show

The Commercial Truck, Trailer and Technology Expo, the National Truck Equipment Association’s (NTEA) annual industry trade show, is now The Work Truck Show. The Work Truck Show 2002 will be held in conjunction with the 38th Annual NTEA Convention March 5 through 8, 2002, (show floor open March 6 through 8) in Orlando, FL./p Work truck equipment dealers and distributors and their customers have come to recognize the NTEA’s annual show as their best opportunity to examine the latest work truck chassis, bodies and equipment from all the major manufacturers, interact with their peers and attend educational sessions to help them improve their businesses. But after two years, the NTEA determined that the “T3” name does not adequately describe the full scope of the event.

“For the 2001 show, our goal was to develop a personality for the event. Through that process, ‘The Work Truck Show’ emerged as the one phrase that defined the exposition. Now, based on feedback from attendees, exhibitors and focus group participants, our Board of Trustees decided to officially change the name of the Expo to The Work Truck Show,” explains Steve Carey, meetings and member services director. “We believe The Work Truck Show better describes the wide range of vehicles and equipment, professional interaction and educational opportunities available at the show for today’s dealers, distributors and body builders.”

The Work Truck Show is a business-to-business trade show designed to bring together manufacturers, distributors, buyers and users of work trucks in all industries, including delivery, government, utility, construction and landscaping. For three days, hundreds of industry suppliers will occupy the Orange County Convention Center with full-size equipment ranging from lighting and lift gates to the latest truck chassis and bodies. Dealers and distributors can talk with the manufacturers to strengthen their relationships for better service and make industry contacts to share experiences and solve problems. The Work Truck Show is the only event of its kind to feature equipment from Classes 1 through 8, enabling distributors and dealers to solidify their product offerings with the newest equipment available. Additionally, the event features a full educational conference, with more than 30 industry-specific education sessions over three days to help dealers and distributors improve profitability and productivity — to sharpen their competitive edge.

Additional details are available at www.ntea.com. Registration for The Work Truck Show 2002 and 38th Annual NTEA Convention opens Sept. 15. Register online at www.ntea.com or call the NTEA’s Fax-on-Demand Service at 1-800-700-2099 and request document #1110.

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