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Nissan takes aim at LCV market

Nissan North America (NNA) is forming a new division responsible for the sales and marketing of light commercial vehicles (LCVs) and fleet sales in the U.S. Dubbed the Light Commercial Vehicle and Fleet Division, its goal is to develop products and services for users of light commercial vehicles, said Jed Connelly, senior vp-sales and marketing for NNA.

"The new LCV lineup is a major part of Nissan's future profit and volume plans for the U.S.," he said. "A dedicated division will help us in meeting the specific needs of the American LCV customers, both in terms of products and services."

Mike Hobson is going to head up the new division, which is aiming to sell 434,000 LCV units globally in 2007, while attaining an 8% operating profit margin. Hobson, who joined Nissan in 1991, has served in several capacities, including C&I manager, truck model line manager, and positions at Nissan Motor Acceptance Corp., the company's captive finance arm. He'll report directly to Connelly, the company said.

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