LOUISVILLE, KY. Navistar is looking to roll its lineup of engines, trucks, and services into a vast “one-stop shop” in the hopes of building more long-term business from the trucking industry.
The OEM characterized this new over-arching strategy under the tagline “The Power of One” during a press conference here at the Mid-America Trucking Show.
“What happens beyond the truck in terms of service and support is what will be the true differentiator in the market going forward,” said Jim Hebe, Navistar’s senior vp-North American operations.
Read the rest of Navistar Rolls Out One-Stop Shop