Kemlite Company, Inc., a Crane Co. company, has announced that effective January 1, the company name will change to Crane Composites, Inc. Kemlite, in operation since 1954, is the world’s largest manufacturer of fiberglass-reinforced plastic panels. Operation under the Crane Composites name will better reflect a broader commitment to reinforced composites, not just FRP products.
Crane Composites will continue to pursue the mission of being a global leader in the manufacture and supply of innovative, high quality, composite materials for use in both traditional and non-traditional applications. In support of this goal, they are pursuing several growth initiatives, including production of a line of thermoplastic products under the Zenicon brand name, an expanded presence in the decorative panel market, global expansion, and a continued emphasis on extending their existing product lines.
Crane Composites will produce Kemlite Thermoset frp Products and Zenicon Thermocomposites. In addition, Kemlite, Filon, Sequentia, Lasco, and Lampro products will continue to be promoted within the Kemlite thermoset product line.
A new visual identity will be incorporated throughout the company and in promotional materials. Current brand recognition is strong and Crane Composites, Inc. intends to keep, promote and support these recognized brand product lines.