International launches new mixer package under old PAYSTAR name

For those who remember the famous commercials of the 1980s that touted the dueling taglines, “Tastes Great, Less Filling,” International Truck and Engine Corporation’s new lightweight mixer package offers a similar memorable message – “Weighs Less, Hauls More.”

Also, International has also announced that – by popular demand – the company has reinvigorated its naming system to re-introduce the International PAYSTAR. PAYSTAR will be the brand name for all International 5000 Series trucks.

The new International PAYSTAR lightweight mixer packages feature a lighter weight design that maintain the rugged durability International truck customers are accustomed to. Because of the lighter weight savings, customers are able to haul more payload and still meet federal bridge formula limits.

“The return of the PAYSTAR name and the launch of the new lightweight mixer package illustrates that International is a truck manufacturer that really listens to its customers,” said Bill Sixsmith, director of marketing for International’s severe service vehicle center. “International is delivering the trucks our customers need to get their jobs done faster and more efficiently.”

The new International PAYSTAR will feature a lighter weight primarily because of the introduction of a new engine offering – the Cummins ISL with 330 horsepower. The lightweight design and 12-inch frame allows customers to haul 10 yards of concrete legally (a 7.5 percent payload increase over the previous design) for the PAYSTAR 5500 model. For the PAYSTAR 5600 model, 11 yards can legally be carried (a 6.8 percent increase in payload capacity).

Other weight-saving features include a McNeilus Revolution Barrel that weighs approximately 2,000 fewer pounds than other types of barrels. The PAYSTAR also features aluminum wheels and hubs and a centrifuge drum to keep the overall weight of the truck low.

“This efficient new vehicle will allow for additional payload, with the same strength, durability, and reliability International customers have come to expect,” said Sixsmith. “And we all know increased payload means more money for owners and drivers.”

By taking almost 2,000 pounds off the weight of the current International 5500 mixer, construction customers now have the opportunity to take advantage of all the benefits of a lighter truck. International’s new design helps customers increase payload capacity and improve their bottom lines.

In the late-1970s, International’s severe service trucks and tractors were introduced under the PAYSTAR name to fit with the company’s line of Transtar, Fleetstar, Loadstar, and Cargostar trucks. Known for its legendary performance, the PAYSTAR was used all over the world for decades. Many customers associated the PAYSTAR name with the personality of the International trucks – a star on the construction field that carried tons of payload with ease. Several of International’s most respected severe service vehicles carried the Paystar moniker until 1998, when they were re-named the 5000 Series, which included the International 5500, 5600, and 5900 trucks.

“We have a number of customers who still refer to our 5000 Series trucks as PAYSTAR long after we removed the badging,” said Sixsmith. “The International PAYSTAR name is what the customers want to see on the sides of their trucks. It also ties in to International’s operating company name of Navistar.”

The International PAYSTAR adds to International’s commanding line of trucks for the mixer vocation. Last year at World of Concrete, International unveiled its new International 7700 that specifically targets bridge formula mixer, super dump and block hauler applications. Additional applications include severe service tanks and logger trucks.

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