Heil Environmental has unveiled a new corporate tag line: The Wheels Are Always Turning. The company, a leading manufacturer of refuse collection vehicles, dump bodies, replacement parts and truck equipment, has also shortened its name to "Heil Environmental" from "Heil Environmental Industries, Ltd."
The new tag line has been designed to communicate the company's character, products and corporate philosophy in a way that will resonate with customers and inspire employees.
"The simple beauty of this new tag line is its multi-faceted meaning," said Michael Jobe, president of Heil Environmental. "For our customers, it means that their Heil vehicles are always ready to work - the wheels are always turning on their Heil vehicles. This is what they expect from us, and it reinforces their primary objective for the products they buy from us: they want the wheels to turn - the equipment to work - day after day."
Heil has updated its company logo to incorporate the new tag line in a metallic bar underneath the trademark blue oval. This critical new element of the Heil brand identity will be communicated in a number of ways over the next few months and into the future, including updated business cards, stationery, ads, Web sites, trade show displays and more.